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Melanie Beard

A Poem in a Bottle: Signature Rosé Impérial




This year, Moët & Chandon pays tribute to a longstanding tradition of rosé savoir-faire, bringing to light its new limited edition bottle: Signature Rosé Impérial. 

For the first time, the bottle of Rosé Impérial has been redesigned to cast a special spotlight on the brilliance of Pinot Noir grapes. Its bold new "black-and-rose-gold" color scheme creates a striking contrast between the deep matte shade of black set against varying shades of rose. 

Rose-gold brushed marks add a tactile quality to the bottle, in tribute to the glamorous character of Rosé Impérial contained in the bottle.



The new label takes its inspiration from the oldest existing Moët & Chandon rosé champagne label, dated 1873.

The design of the Signature Rosé Impérial bottle has been created to enhance the contrast between the dark brilliance of the Pinot Noir grapes and the rose-gold brush mark revealing a new label.

The Signature limited-edition bottle is definitely a tribute to the glamorous and extroverted character of Rosé Impérial contained in the bottle.

The assemblage reflects the diversity and complementarity of the three grapes varietals, 20 to 30% of which from specially selected reserve wines to enhance its intensity, subtlety and constancy:



Pink with amber highlights, Rosé Impérial has a A bewitching, lively, intense bouquet of red fruits (wild strawberry, raspberry, cherry), floral nuances of rose, and a slight hint of pepper: an expressive palate combining intensity and suppleness.


Rosé Impérial is a spontaneous, radiant, romantic expression of the Moët & Chandon style, a style distinguished by its bright fruitiness, its seductive palate and its elegant maturity.

A poem in a bottle...




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